In late 2017 a game designer started to tinker around with Tarot cards and solitaire games to get a short break from the digital realms. 7 years and 6 Kickstarter campaigns later, he had ended up raising over 1 million euros and lost his mind. Don't worry, he eventually found it again. In this talk Georg Hobmeier will take a look at this journey with the artists Viv Tanner, Eliot Baum, and the game designer James Patton and how their joined forces forged an IP that stretches from Tarot cards via board games to the lofty realms of tabletop roleplaying. He will analyse how a plan that experts described as a bad idea went beyond anyone's wildest expectations and what simple factors and mechanics were involved in its execution. He will also advise on crowdfunding in general while also strongly advising to not listen to advice. Ever.